The central element of the logo is a stylized letter “L”, reimagined through a fusion of the Georgian Mkhedruli script and the ancient Nuskhuri style.
This transformation serves as a visual manifestation of the brand’s philosophy: it reflects how a rich, ancient heritage merges with the new, and the contemporary, creating a uniqueaesthetic.
The contours of the letter “L,” which visually form the shape of “111,” symbolically convey:
The right time. The right place. The right person.
About Logo
About Brand
LUKHAVA was founded on a simple principle: a timepiece should hold more than minutes it should hold purpose. Our watches are designed for people who value symbols, timeless elegance, and the philosophy behind every watch
Each model in the LUKHAVA line is built around a distinct idea.
Not variations of the same theme, but three different ways of understanding time:
ROOTS reflects where you come from the heritage, the path, the foundation that shapes your identity. A constant reminder that moments pass, but essence remains.
TANK expresses character firm proportions, clean geometry, and quiet confidence. A watch created for those who prefer presence over noise and elegance over attention.
FOCUS embodies order a rhythm that guides productivity and inner discipline. Study. Focus. Break. A cycle that turns intention into progress.
LUKHAVA rejects excess and embraces meaning. Every line, material, and mechanism is chosen for a reason. Our watches do not try to overwhelm they aim to align with your routine, your principles, and the version of yourself you are committed to becoming.
This is the philosophy behind the brand:
Time is the structure. You give it form.
A watch is the reminder. You give it purpose.
At the age of 22, I decided to transform a childhood love for watches into a brand.
LUKHAVA was founded on the profound belief that a watch is not chosen merely for its design or logo. A true timepiece must possess an idea, character, and its own story to express your personality and carry your narrative.
This vision is reflected in our flagship model, ROOTS, whose slogan is: CREATE LEGACY FOR DYNASTY. This is my calling and the very essence of LUKHAVA.
GIORGI LUKHAVA
