Launching Soon – Official prices to be revealed at launch.
The central element of the logo is a stylized letter “L”, reimagined through a fusion of the Georgian Mkhedruli script and the ancient Nuskhuri style.
This transformation serves as a visual manifestation of the brand’s philosophy: it reflects how a rich, ancient heritage merges with the new, and the contemporary, creating a uniqueaesthetic.
The contours of the letter “L,” which visually form the shape of “111,” symbolically convey:
The Symbol
The right time. The right place. The right person.
The Philosophy
You don’t need another watch. You already know the time.
What you need is something that keeps you honest about where you come from, how you move through your days, and who you are quietly becoming.
LUKHAVA was not created to decorate the wrist. It was created to structure intention.
We believe time is neutral. Meaning is not. Meaning is something you build slowly, repeatedly, deliberately.
That is why every LUKHAVA watch begins as a question, not a product.
What do you stand for?
What do you repeat every day?
What deserves to last?
Each model represents a distinct way of understanding time not variations of one idea, but three independent philosophies.
ROOTS A reminder that every moment ends — But what you are built on does not. Wear it to remember what stays when time moves on.
TANK embodies character — refined geometry, controlled presence, and confidence that doesn’t ask for permission.
FOCUS expresses discipline — designed for those who turn structure into progress and attention into results.
Time doesn’t give meaning. You do.
A watch is not the purpose. It’s the reminder.
LUKHAVA was founded on the profound belief that a watch is not chosen merely for its design or logo. A true timepiece must possess an idea, character, and its own story to express your personality and carry your narrative.
This vision is reflected in our flagship model, ROOTS, whose slogan is: CREATE LEGACY FOR DYNASTY. This is my calling and the very essence of LUKHAVA.
GIORGI LUKHAVA
